About Nu Ideaktiv
Nu Ideaktiv is a joint venture between Astro and Kumpulan Karangkraf, and it stands as a prominent digital content company in Malaysia and the South East Asia region. As the brand owner of over 13 titles, including Malaysia’s No. 1 parenting portal (Pa&Ma), No. 1 food portal (Rasa), and No. 1 women’s portal (Mingguan Wanita), Nu Ideaktiv has made a significant impact on the media and entertainment industry.

Expanding Reach and Impact
Transitioning from print magazines to digital content, Nu Ideaktiv has expanded its reach by producing TV shows and workshops for various markets in the Nusantara region. This expansion has allowed them to touch lives and inspire audiences like never before.

Commitment to Quality Content
Nu Ideaktiv is dedicated to spreading the power of knowledge through great content that is both inspiring and impactful. They create value for their audience and employees, encouraging development and demonstrating a strong will to succeed. With 40 intellectual properties, 15 of which are active, Nu Ideaktiv covers a variety of genres and leads in top market segments, positioning itself at the heart of Malay communities.

Digital Market Strength
In the digital market, Nu Ideaktiv has established a strong presence with its award-winning programs and innovative apps like seeNI and KLiiK. These platforms offer out-of-the-box content delivery, enhancing the user experience and keeping audiences engaged. The company’s commitment to digital innovation ensures that it remains at the forefront of the media industry