“To be the foremost media powerhouse, pioneering growth and innovation while nurturing values and shaping minds for a progressive and enlightened society.”

Rationale - This vision statement emphasizes Kumpulan Karangkraf’s commitment to leading the media and publishing industry through continuous growth and innovation, while also highlighting its role in fostering positive values and intellectual development.

At Kumpulan Karangkraf, we believe our employees are the heartbeat of our organization and our consumers are the soul of our business. Our commitment to excellence is driven by a passion for our products and a deep respect for our consumers. As we continue to grow and innovate, our core values guide us every step of the way:

1. Passion: We are driven by a fervent dedication to our craft, constantly striving to create impactful and meaningful content.
2. Teamwork: We embrace cutting-edge technology and innovative practices to stay ahead in the media industry, ensuring we deliver the best to our audience.
3. Trustworthiness: Collaboration and unity are at the core of our success. We believe in the power of working together to achieve common goals.
4. Sincerity: We approach our work with genuine care and authenticity, fostering a culture of transparency and respect.
5. Concern: We are committed to the well-being of our community and the environment, actively engaging in initiatives that promote sustainability and social responsibility.

● Empower and Innovate: Foster a dynamic and innovative workforce, continuously enhancing skills and creativity to drive forward-thinking solutions.
● Quality and Impact: Deliver exceptional products and services that enrich society and provide significant value.
● Resource Optimization: Maximize the efficient use of resources and leverage advanced technology to maintain market leadership.
● Social Responsibility: Commit to social and environmental responsibility, ensuring the well-being of humanity and the planet through sustainable practices.

Rationale: This mission statement emphasizes Kumpulan Karangkraf’s dedication to growth, innovation, and a holistic approach to business, ensuring it resonates with both current and future aspirations.

● Founder: Dato’ (Dr.) Hussamuddin Bin Haji Yaacub started Kumpulan Karangkraf from a small shop lot in Petaling Jaya, Selangor.
● First Publication: The company’s first product was Mingguan Kanak-Kanak, a children’s weekly magazine that quickly gained popularity.

● Nona Magazine: Launched in November 1986, Nona was a monthly magazine aimed at Malay-speaking women. It covered a wide range of topics including fashion, beauty, and lifestyle, becoming a staple in many households.

● Alaf 21 and Karya Bestari: Kumpulan Karangkraf expanded into book publishing with the establishment of Alaf 21 and Karya Bestari. These imprints focused on novels and various genres of books, catering to a broad audience.
● Commercial Printing: The company ventured into commercial printing with the creation of Ultimate Print and Dasar Cetak, enhancing its capabilities to produce high-quality printed materials.

● Sinar Harian: Recognizing the need for a neutral and independent newspaper, Kumpulan Karangkraf launched Sinar Harian. This newspaper quickly became known for its unbiased reporting and regional editions tailored to different states in Malaysia2. By 2012, it had achieved a 38% growth in readership, making it the fastest-growing newspaper in the country.

● Mobile Apps: Kumpulan Karangkraf launched several mobile apps, including Sinar Harian & Sinar Daily for news updates and Bestari Karangkraf AR for augmented reality educational content.
● Digital Content: The company expanded its digital footprint with various online platforms and social media channels to engage a broader audience.

● Malaysia Ngaji: This program was initiated to encourage Malaysians to read and understand the Quran. It later evolved into the World #QuranHour campaign in 2016, which saw global participation.

● Market Position: By 2018, Alaf 21 had become the leading publisher of novels in Malaysia, and Ultimate Print was the largest commercial printer in the country.
● Publications: The company published 13 magazine titles and had a robust book division, solidifying its position as a major player in the Malaysian media industry.

● #RasuahBusters: Launched in February 2021, this initiative aimed to combat corruption in Malaysia. It involved media groups, individuals, organizations, and private companies, with over 550 strategic partners.